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Marino · Roma · IT

Dal 1981 / Creation Art 2000

Rainbow MagicLand

Park attraction · 5D dark ride · Rainbow MagicLand · Valmontone · 2011

Huntik 5D.

The largest 5D video game in Europe — an interactive adventure in the bowels of the earth searching for the Titans, drawn from Iginio Straffi's animated series. Awarded best new attraction at the Parksmania Awards 2011.

Story
The Huntik 5D attraction installed at Rainbow MagicLand in Valmontone: cavern-themed entrance with Seeker and Titan amulet symbols, scenography in fibreglass delivered by Creation Art, bright colours of the 2022 post-restyling theming
The attraction installed. Public photo of the Huntik 5D attraction after the 2022 restyling — source: ParchiTour

Behind the scenes

Mobile vehicles + 5D screens
+ carved scenography.

The interactive 5D dark ride is one of the most complex attraction types: it combines vehicle mechanics (rails, rotation, tilting), game electronics (laser guns, point counting) and physical scenography that serves as backdrop to the screens. Our piece is the third.

The prehistoric cavern

The path scenography evokes a prehistoric cavern with stalactites, rocky walls, cave entrances. They are sculpted in high-density expanded polystyrene, stiffened in fibreglass. The finish is in grey-brown acrylic glazes with deep chiaroscuro in the recesses, so the 5D projection light highlights them at the right moments.

The Titan amulets

In the animated series, each Titan is imprisoned in an amulet — gemstone or pendant the Seeker wears at the neck. For the dark ride's path we deliver the monumental amulets sculpted in full round: five-six times the real object's size in the cartoon, mounted as archaeological finds in the cavern. Metallised finish with chromatic effects for each specific Titan.

The 2022 restyling

After eleven years of operation, in 2022 the attraction underwent a major restyling for the season reopening: new exterior colours with brighter tones, renewed interior projectors. Our physical scenographic part remained in the original structure, with exterior chromatic touch-up to align it with the new visual tone.

5D

the immersive technology — stereoscopic screens + mobile vehicle + laser interaction

8 seats

the rail vehicles — two rows of four, rotating and tilting

2011

Parksmania Awards «best new attraction of the year» in Italy

Second life

The cavern survives
eleven years of Titans.

The physical scenographic part of the attraction we delivered is still today on its path — eleven years of operation, transition of management from Rainbow Spa to Pillarstone Italy (KKR) in 2018, the 2022 restyling with exterior chromatic touch-up. The prehistoric cavern and the Titan amulets are still in place.

The interactive dark ride with sculpted scenography is a typology we have applied multiple times. The logic of «screen + physical scenography» returns in the scenography of the Indiana Adventure gate at Cinecittà World, in the Walibi Bollywood food truck settings and in the wings of Chi ha incastrato Peter Pan with the transformer robot.

Tech sheet

All production data
Attraction
Huntik 5D · interactive 5D dark ride · Rainbow MagicLand · Valmontone (Rome)
Opening
25 May 2011 · park opening day
Client
Alfa Park Srl for Rainbow Spa (Iginio Straffi) · today Pillarstone Italy / KKR (MagicLand)
Subject
Animated series Huntik: Secrets and Seekers (Rainbow / Rai Fiction, from 2009) · the Seekers hunting for Titans sealed in amulets
Technology
8-seat vehicles on rail · rotation, tilt, rolling · 5D stereoscopic screens · laser guns for interactive game · point counting like in a video game
Piece delivered
Sculpted fibreglass scenography along the dark ride's path · prehistoric cavern with stalactites and rocky walls · monumental Titan amulets in full round · cave-like wings behind the interactive screens
Techniques
High-density expanded polystyrene hand-carved · layered fibreglass stiffening · grey-brown acrylic glaze finish with deep chiaroscuro · metallised finish for the amulets
Award
Parksmania Awards 2011 — «best new attraction of the year» in Italy
Our role
Delivery of the physical scenography along the dark ride's path · sculpting, stiffening, polychrome finish, transport to the park and installation
Second life
Attraction still in operation · 2022 restyling with new brighter exterior colours and renewed interior projectors · physical scenographic part remained in the original structure with exterior chromatic touch-up